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AI Prompts for Real Estate Agents

Use these prompts to prospect for new clients.



Simply copy and paste the below prompts into your favorite generative AI tool to begin prospecting right away!

Templates include:

- 10 High Probability Seller Prospects AI Prospecting Prompt

- Hot Sellers Market AI Prospecting Prompt

- Buyers Market AI Prospecting Prompt

- Luxury Market AI Prospecting Prompt

First-TIme Buyer AI Prospecting Prompt

Analyze this neighborhood data and help me identify 10 high-probability seller prospects:

  • Neighborhood: [Insert specific area]
  • Recent sales data: [Last 6 months of sold properties with prices/days on market]
  • Current market conditions: [Brief description - seller's market, inventory levels, etc.]
  • Property characteristics to focus on: [Age of homes, price range, property types]

Please identify prospects who likely have:

  1. Significant equity gains (bought 3-7 years ago)
  2. Life stage triggers (empty nesters, growing families, job changes)
  3. Properties that would sell quickly in current market
  4. Homeowners who haven't refinanced recently (may want to cash out)

For each prospect, provide:

  • Why they're a good candidate to sell now
  • A personalized conversation starter that mentions specific market benefits
  • The best approach method (door knock, direct mail, digital)
  • Estimated timeline for their selling decision

Create this as a prioritized list with the highest probability prospects first.


Build on the prompt above by adding additional context:

Let's work together!

We will get back to you with how we can collaborate.

Hot Seller's Market Version

"Analyze this neighborhood data for SELLER'S MARKET prospecting:

  • Inventory levels: [X days of supply, typically under 30 days]
  • Average days on market: [Usually under 15 days]
  • Price appreciation: [Recent % gains]

Focus on prospects who:

  1. Are sitting on massive equity gains (bought pre-2020)
  2. Might be intimidated by the fast pace but need to move
  3. Have starter homes that would get multiple offers
  4. Are relocating and need guaranteed quick sale

Conversation starters should emphasize:

  • 'Homes in your area are selling in X days with multiple offers'
  • 'Your equity position means you can buy before selling'
  • 'This might be the perfect time to upgrade before rates change'"


Buyer's Market Version

"Analyze this neighborhood data for BUYER'S MARKET prospecting:

  • Inventory levels: [High supply, 60+ days typically]
  • Price trends: [Stabilizing or declining]
  • Motivated seller indicators: [Price reductions, longer DOM]

Focus on prospects who:

  1. NEED to sell (job transfer, divorce, financial pressure)
  2. Have realistic pricing expectations
  3. Would benefit from 'sell to buy' strategies
  4. Are in unique/desirable properties that still move

Conversation starters should emphasize:

  • 'Strategic pricing will make your home stand out'
  • 'Buyers have great financing options right now'
  • 'Less competition means we can target the right buyer'"


Luxury Market Version

"Analyze this high-end neighborhood data:

  • Price range: [$X - $X million]
  • Typical buyer profile: [Executive, entrepreneur, investor]
  • Seasonal patterns: [When luxury buyers are most active]

Focus on prospects who:

  1. Have business liquidity events (stock options, company sales)
  2. Are empty nesters in oversized homes
  3. Want to consolidate multiple properties
  4. Are considering relocation for tax benefits

Conversation approach:

  • Relationship-first, not transaction-focused
  • Emphasize discretion and white-glove service
  • Mention specific luxury market expertise
  • Reference comparable sales they'd recognize"

First-Time Buyer Market Version

"Analyze this entry-level neighborhood for MOVE-UP SELLER prospects:

  • Price range: [Starter home range for your area]
  • Target: Current owners who bought 5-10 years ago
  • Focus on growing families needing more space

Look for:

  1. Couples who bought condos/small homes pre-kids
  2. Recent marriage/family growth indicators
  3. Good school district motivations
  4. Equity position that enables upgrade

Message focuses on:

  • 'Your home is perfect for today's first-time buyers'
  • 'Your equity can get you into that dream neighborhood'
  • 'Beat other move-up buyers who are waiting'"
* Specific loan program availability and requirements may vary. Please get in touch with your mortgage advisor for more information.